This was Sipsmith’s first ever commercial, so we brought their London distillery to life in meticulous detail through a lovably vain mascot - Mr Swan. He takes us on a tour and shows us why Sipsmith gin tastes so outrageously good. We wanted our audience to get a taste of their amazing heritage story and their commitment to creating authentic London Dry gin that is handcrafted for a superior taste. Stop-frame animation is ideal for this concept because it is, by its nature, a celebration of craft.